In the new and significant opening of La Martina in Corso Garibaldi, 1 in Milan there is also a little bit of Italia Fudosan Real Estate. We have identified the perfect location for the lifestyle brand’s largest flagship store in Europe: 500 m2 on two floors in the heart of Brera.
Italia Fudosan’s retail real estate consultancy for La Martina in Milan
«Corso Garibaldi is a very important street for Brera and Milan, and the fashion and sport brand thus sets an important goal in terms of image and positioning. The area is trendy, commercial and pedestrian, characterized by the passage of residents but also for tourism and high-level business» explains with satisfaction Issei Komi, founder and CEO of Italia Fudosan Real Estate.
The style of the La Martina flagship in Corso Garibaldi in Milan
The interiors and facade of the La Martina building in Corso Garibaldi, where a historic hotel once stood, have been transformed thanks to the design of the architect Fabio Novembre. They fully reflect, even in the details, the modernity and new digital style of La Martina, in the name of experience and services, but also the Argentinian and sporty atmosphere of polo.
The one in Milan, therefore, is not just a store with maxi screens, multimedia videos and augmented reality to experience shopping even remotely. It is also a location – entitled “El bar del polo” – for lunches, aperitifs and dinners of excellence, with the menu specially designed by the Argentinian restaurant El Carnicero in the Lombard capital, in harmony with the brand’s DNA.
In fact, La Martina was born in Buenos Aires in 1985 as a polo brand and today it is present not only in Latin America and Europe, but also in the Middle East and North Africa.
The La Martina Corso Garibaldi flagship store is divided into various thematic areas: limited edition capsules, exclusive products, technical equipment for polo, a sport for which the premium brand is known worldwide.
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