The first flaghship store of the Japanese footwear company opened its doors in Piazza XXV Aprile 9 in Milan with the support of Italia Fudosan Real Estate. The store, known as the Brand Theatre, was conceived as a journey through the Onitsuka Tiger universe divided into three rooms with a strong symbolic and aesthetic value. The building’s original architectural features have been retained and combined with Japanese aesthetics. The space is like an art gallery that exhibits a variety of prêt-à-porter pieces and iconic shoes.